Skills & Competencies for Top Sales and Marketing Executive

Top Sales and Marketing Executive job profile

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JOB SUMMARY for Top Sales and Marketing Executive

Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for Top Sales and Marketing Executive

Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Establishes short and long term sales goals and quotas in line with corporate objectives. Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume.

Top Sales and Marketing Executive SALARY RANGE

BASE 50%
$316,156
TOTAL 50%
$428,364
Job Level
M06
Job Code
EX05000007
Education/Degree
Bachelor's Degree
Reports To
Top Management

Top Sales and Marketing Executive Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Top Sales and Marketing Executive skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Top Sales and Marketing Executive

1 Job Family Competencies – Marketing Function
Proficiency Level -3
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Cites examples of strategies used in improving marketing functions within an organization.
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Level 2 Behaviors
(Light Experience)
Applies knowledge of marketing functions in supporting the creation of brand promotions.
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Level 3 Behaviors
(Moderate Experience)
Allocates budget across overall marketing function to meet short and long-term objectives.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with other functions in developing and implementing holistic marketing initiatives.
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Level 5 Behaviors
(Mastery)
Conceptualizes a clear road map for marketing initiatives to achieve strategic goals.
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2 Job Family Competencies – Marketing Strategy
Proficiency Level -5
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Compiles a list of the advantages and disadvantages of marketing strategy.
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Level 2 Behaviors
(Light Experience)
Assists in researching and developing strategic plans to meet our marketing goals and objectives.
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Level 3 Behaviors
(Moderate Experience)
Analyzes our current marketing plans and strategies to identify improvement opportunities.
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Level 4 Behaviors
(Extensive Experience)
Adapts to the latest industry trends and innovations to improve critical marketing workflows.
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Level 5 Behaviors
(Mastery)
Conceptualizes innovative ways to optimize and improve the performance of our marketing strategy.
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3 Top Sales and Marketing Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Sales and Marketing Executive
Proficiency Level - 4
5 Competency for - Top Sales and Marketing Executive
Proficiency Level - 5

16 soft skills or competencies (core competencies) for Top Sales and Marketing Executive

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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3 Top Sales and Marketing Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Sales and Marketing Executive
Proficiency Level - 4
5 Competency for - Top Sales and Marketing Executive
Proficiency Level - 5

Summary of Top Sales and Marketing Executive skills and competencies

There are 0 hard skills for Top Sales and Marketing Executive.
9 general skills for Top Sales and Marketing Executive, Marketing Function, Marketing Strategy, Business Development, etc.
16 soft skills for Top Sales and Marketing Executive, Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Sales and Marketing Executive, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.

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